There is much material on the subjects of marketing and advertising. But to this day, the book - Ogilvy on Advertising - is still my number one recommended read (even though it was first published way back in 1983).
(Wikipedia) David Ogilvy was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
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