According to Edison Research, "for every hour that Americans listened to podcasts in 2021, they listened to 6 and a 1/2 hours of AM/FM radio".
This does not surprise me. You have to search for a podcast. You simply turn on radio. Instant gratification. A podcast is one subject stretched out. Radio is variety. Radio can be a background form of audio. When we hear something interesting, we pay attention and turn up the volume. Suddenly passive becomes active. If you lose attention listening to a podcast, you have to rewind or start over. Radio is more in tune with our fast paced society. Short, interesting material ... when done right.
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